privacy policy

Data protection

In this privacy statement we describe how we process your personal data when you:

(a) visit our website

(b) take an interest in our property management software (“Software”) or use it as our customer,

(c) use our software as a prospective tenant or buyer.

Depending on the processing, we act as a data controller or processor (section 1).

contact details
emonitor AG
Kesslerstrasse 5
9000 St.Gallen

1. What personal data do we process, for what purposes and on what basis?

1.1 When you visit our website

When you visit our website, the server automatically logs general technical visiting information. This data includes, for example, the IP address and operating system of your device, the type of browser you use to access our website, the date and time of access and the website from which you visit us.

We use cookies and other tracking technologies to ensure the functionality of our website and to make it more user-friendly, to evaluate the use of our website, to collect information to improve our offer, and for marketing purposes.

If the cookies are not necessary for the functionality of our website, we will obtain your consent for their use.

1.1.2 Contact options through the website

If you contact the data controller responsible for processing via email or a contact form or download a file, the personal data transmitted by you will be automatically stored. Such personal data voluntarily provided by the data subject to the data controller will be stored for the purposes of processing or contacting the data subject. These personal data will not be disclosed to third parties.

1.1.3 Newsletter

When you subscribe to our newsletter, you consent to us using the data you provide, such as your email address and any voluntarily entered data in your user profile, to send you the newsletter. You can revoke this consent for the future at any time by unsubscribing from the newsletter.

1.1.4 HubSpot

On this website, we use the HubSpot service for various purposes. HubSpot is a software company based in the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.

HubSpot is an integrated software solution that covers various aspects of our online marketing, including email marketing, social media publishing and reporting, contact management (e.g., user segmentation & CRM), landing pages, and contact forms.

Our sign-up service allows visitors to learn more about our company, download content, provide their contact information, and other demographic information. This information, along with the content of our website, is stored on servers of our software partner HubSpot. We can use it to connect with visitors and determine which services of our company are of interest to them. All information we collect is subject to this privacy policy. We use all collected information solely for optimizing our marketing efforts.

More information about HubSpot’s privacy policy can be found here:

1.1.5 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses “cookies,” text files stored on your web browser, to analyze your use of the website (see cookies above). The information generated by cookies about your use of this website (browser type/version, operating system, referrer URL, IP address, server request time) is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, Google will truncate your IP address within the European Union or in other parties to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information to evaluate your use of the website, compile reports on website activities for the website operator, and provide further services related to website use and internet use. Google may also transmit this information to third parties where required by law or where third parties process this data on Google’s behalf. The IP address transmitted by your browser in the context of Google Analytics is not associated with other data from Google.

You can prevent the installation of cookies by adjusting your browser software settings. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Further information about the web analytics service used can be found on the Google Analytics website. Instructions on how to prevent the processing of your data by the web analytics service can be found at

1.1.6 Google Ads

We use Google Ads, an internet advertising service that allows advertisers to display ads in Google search results and the Google Display Network. Google Ads enables advertisers to specify certain keywords, and an ad will only be shown in Google search results if the user’s search is relevant to those keywords. Ads on the Google Display Network are distributed automatically based on specified keywords on relevant websites.

The service is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google Ads is to promote our website by displaying interest-based advertising on third-party websites and in Google search results, and to display third-party advertising on our website. If a user reaches our website through a Google ad, a conversion cookie is placed on their IT system by Google. More information and the applicable privacy policy of Google can be accessed at

1.1.7 Google Remarketing

We have integrated Google Remarketing services on this website. Google Remarketing is a function of Google Ads that allows a company to display ads to users who have previously visited the company’s website. This requires the activation of Google Signals in Google Analytics. Google Remarketing enables a company to create user-oriented advertising and display interest-based advertisements to internet users.

The service is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display ads via the Google Display Network or on other websites tailored to the individual needs and interests of internet users. More information and the applicable privacy policy of Google can be accessed at

1.1.8 LinkedIn

We use LinkedIn’s retargeting tool and conversion tracking provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland. The LinkedIn Insight Tag is integrated on our website for this purpose, allowing LinkedIn to collect statistical data about your visit and use of our website and provide us with aggregated statistics based on this information. Additionally, the service aims to display interest-specific and relevant offers and recommendations after you have informed yourself about specific services, information, and offers on the website. The relevant information is stored in a cookie.

Further information and the applicable privacy policy of LinkedIn can be accessed at

1.1.9 Meta: Facebook / Instagram Ads

This website uses the “Facebook Custom Audiences” service, which employs the Facebook Pixel. These services are operated by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland. Facebook Custom Audiences allows us to target users with interest-based advertising on the social network Facebook. To enable this, we have implemented the Facebook Remarketing Tag on our website. This tag establishes a direct connection with Facebook servers when you visit the website. Facebook thereby receives information about the pages you have visited on our site. Facebook then matches this information with your Facebook user account. During your next visit to Facebook, you will be shown personalized, interest-based advertisements (Facebook Ads). Additionally, Custom Audiences is used for personalizing and optimizing the website.

Further information and the applicable privacy policy of Facebook can be accessed at

Please note that this translation might not be legally binding and should be reviewed by a legal expert for accuracy and compliance with legal requirements.

1.2 If you are interested in our software or use it as our customer

If you are interested in our software solutions or use them as our customer, we process the following categories of your personal data:

(d) contact details,

(e) communication data (emails, telephone logs, etc.),

(f) billing and payment details,

(g) login and other user data,

(h) technical data.

We process this personal data for the following purposes:

(i) to conclude and fulfill the contract for the use of our software and to enforce claims therefrom,

(j) on the basis of our legitimate interests in communicating with you (also outside of the preparation or conclusion of a contract), optimizing your user experience, improving and expanding our offers, ensuring IT security and data protection and enforcing legal claims or to defend

(k) to comply with legal obligations.

Based on our interest in informing people who are interested in our offers about new developments, we can send you marketing information (e.g. via a newsletter). You have the option to opt out of receiving such information at any time.

1.3 If you use our software as a prospective tenant or buyer

If you use our software as a prospective tenant or buyer, we process the following categories of your personal data:

(l) contact details and other relevant personal data (e.g. age, marital status),

(m) Information about the household (number of persons etc.),

(n) data on work activities and your financial circumstances (including creditworthiness),

(o) desired rental/purchase objects,

(p) references,

(q) Communications Data,

(r) other information you provide to us (reason for moving house, type of security deposit, etc.).

We process this personal data as a processor on behalf of and in accordance with the instructions of our customer whose residential property you are interested in. The processing purposes are determined by our customer as data controller; our software processes your personal data for the following purposes:

(s) so that our customer can evaluate applications received, decide on the allocation of the advertised object(s) and, if necessary, conclude a corresponding contract with you,

(t) based on legitimate interests to improve the user experience and to further develop the software.

In addition, we process your personal data for non-personal modeling and analysis purposes, for example to develop demand models or other evaluations. Before using it, we take appropriate measures to make your personal data anonymous or to otherwise prevent the identifiability of your person as best as possible. The models and evaluations created from your data will only be published or otherwise passed on if it is no longer possible to draw any conclusions about you.

2. In what cases and how do we pass on your personal data to third parties?

We may share your personal information:

(u) to IT service providers and other third-party providers whose services we use for the purposes described in this data protection declaration,

(v) as necessary to comply with legal obligations or to enforce or defend legitimate interests such as legal claims,

(w) to third parties to whom we transfer or merge all or part of our business.

We do not sell or rent your personal data to third parties.

For transfers to countries outside of Switzerland, the EU and the EEA, we use standard contractual clauses, supplemented with additional security measures where necessary and possible.

3. Data Security

We protect your personal data with appropriate technical and organizational security measures against unintentional, illegal or unauthorized manipulation, deletion, modification, access, disclosure, use or loss.

Personal data in our software is protected in particular by the following security measures:

(x) database location Switzerland,

(y) encrypted connections,

(z) secured, certified servers,

(aa) server monitoring,

(bb) regular backups,

(cc) access restrictions on employees with Need to Know,

(dd) training of employees.

4. How long do we keep your personal data?

We store your personal data only for as long and to the extent necessary for the purposes described or for legal reasons.

5. What rights do you have in connection with your personal data?

Subject to the requirements of the applicable data protection law, you have the following rights in connection with your personal data:

(ee) Right to information about the personal data that we process from you,

(ff) right to rectification of incorrect personal data,

(gg) right to erasure of your personal data (“right to be forgotten”),

(hh) right to restrict the processing of your personal data,

(ii) right to data portability (transfer of your personal data to you or a third party designated by you),

(jj) Right to object to the processing of your personal data.

Please note that exceptions apply to these rights. In particular, we may be obliged to further process your personal data in order to fulfill a contract, to protect our own legitimate interests such as the defense of legal claims, or to comply with legal obligations. In these cases, we can or must therefore reject certain requests or only comply with them to a limited extent.

To exercise your rights, please contact us by email at

In cases where we act as a processor, we will forward your request to the data controller.

6. Links to Other Sites

Our website links to third party websites that are not operated or controlled by us. We are not responsible for whether and how these third parties comply with data protection regulations.

7. Right to Complain

If you are not satisfied with the way we process your personal data, you have the right to complain to the competent supervisory authority.

Please contact us first before filing a complaint. This way we can try to solve your problem directly. The easiest way is to contact us by email at

In cases where we act as a processor, we will forward your request to the data controller.

8. Changes to this Privacy Policy

We may change this privacy policy at any time. New versions come into effect for you as soon as we have informed you of them by publication on our website.

St Gallen, March 1st, 2022